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Navigating Long-Term Care: Challenges, Opportunities, and How a SOLLA Accredited Financial Adviser Can Help Your Family

7 July 2025

Long-term care is one of the most significant challenges families face today. Whether it’s sudden or part of a gradual decline in health, the need for care can bring emotional strain, financial uncertainty, and difficult decisions for everyone involved.

For many, these challenges arise just as they are balancing careers, raising children, and managing their own lives, the so-called “sandwich generation.” Understanding your options, planning ahead, and seeking guidance can transform this stressful situation into one managed with clarity and confidence.

As a SOLLA-accredited adviser, I have seen first-hand the difference that informed, empathetic financial planning can make for families during this time.

Here is what you need to know:

The Challenges Families Face with Long-Term Care

1.    The Emotional Impact
Watching a loved one lose independence or managing the day-to-day needs of an elderly parent can take a heavy emotional toll. Families often find themselves navigating guilt, worry, and exhaustion, especially when balancing work and family life.


2.    Financial Uncertainty
Many are shocked by the cost of care, with care home fees often exceeding £50,000 per year and home care fees adding up quickly. The system is complex, with means-tested funding thresholds and limited state support, leading families to fear depleting savings or selling the family home.


3.    Complex Decision-Making
Choosing between home care and residential care, understanding NHS Continuing Healthcare, and managing a loved one’s financial affairs can feel overwhelming, particularly during a crisis.


4.    The Risk of Delay
Without planning, decisions are often made reactively, limiting options and causing added stress during an already difficult time.

Opportunities: Planning Ahead Can Make All the Difference

While the challenges are real, so are the opportunities to prepare, protect assets, and maintain control over your choices:

Understanding Funding Options
There may be benefits, allowances, and funding sources available that families are unaware of, such as Attendance Allowance or NHS Continuing Healthcare in some cases.

Using Tools Like Cashflow Modelling
This can help you visualise how funding care will impact your or your loved one’s financial future, helping to plan proactively and identify the best use of income, pensions, or capital.

Exploring Funding Strategies
Options such as Immediate Needs Annuities can provide a guaranteed income for life to cover care fees, offering certainty and tax efficiency. Investments with remaining equity can provide flexibility and growth to support longer-term needs.

Ensuring Wishes are Respected
Having Lasting Powers of Attorney (LPA)* and clear plans in place ensures decisions can be made quickly, in line with your loved one’s preferences.

How Working with a SOLLA-Accredited Adviser Can Help

The Society of Later Life Advisers (SOLLA) sets high standards for advisers supporting older clients and their families. As a SOLLA-accredited adviser, I specialise in later-life financial planning, offering independent, clear, and practical guidance during a time when it is needed most.

Here’s how I can help your family:

🔹 Specialist Knowledge: I understand the financial landscape of long-term care, including funding options, benefits, and investment planning, allowing families to make informed decisions.

🔹 Empathy and Understanding: Having supported clients and my own family through the challenges of care needs, I approach planning with sensitivity and practical insight.

🔹 Holistic Planning: I work collaboratively with family members, attorneys, and care professionals to align financial planning with care needs, ensuring everyone is on the same page.

🔹 Clarity and Confidence: Rather than reacting during a crisis, you will have a clear plan, reducing stress and ensuring the best possible care for your loved one.

Key Considerations for Your Family

✔️ Start discussions early. Planning while your loved one can express preferences ensures decisions reflect their wishes.

✔️ Understand the true cost of care and the funding options available.

✔️ Consider how best to use pensions, savings, investments, and property to fund care while protecting the estate.

✔️ Seek specialist advice to ensure decisions are tax-efficient and sustainable for the long term.

Final Thoughts

Dealing with long-term care can feel overwhelming, but you don’t have to navigate it alone. With the right planning and support, you can protect your loved one’s dignity, ensure their care needs are met, and manage financial resources wisely.

If you are starting to think about care for a loved one or for yourself - please know I am here to support you with clarity, empathy, and expertise.

Interested in discussing your family’s care planning needs? Let’s have a conversation. I offer an initial consultation to explore your situation and help you understand your options.

The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.

*Powers of Attorney involve the referral to a service which is separate and distinct to those offered by St. James's Place and are not regulated by the Financial Conduct Authority.

Although the content of the article was correct at the time of writing, the accuracy of the information should not be relied upon, as it may have been subject to subsequent tax, legislative or event changes.